A luxury startup brought the glamorous umbrella brand Pasotti to the United States and needed a ground-up branding, starting with a new company name. After considering a number of different names and variations, Bel Tempo — Italian for “beautiful weather” — was chosen, reflecting both company’s Italian connection and the concept that any weather is beautiful weather when accompanied by a stunning luxury umbrella.

With the name selected, the Nexa team set to work developing a look and feel that would echo the effortless elegance and beauty of the product line, including a logo, color palette, and style. In addition to branding, product packaging, and hang tags, Nexa designed a product catalog and marketing campaign targeted towards customer segments in real estate, luxury vehicles, and bridal which incorporated Italian quotes and proverbs reflecting the refined, European style of the brand.